Know Your Audience: Inbound Marketing Persona Development
Determining how well you know your customers is the cornerstone of any marketing plan and can make or break your business.
Researching, understanding and building your marketing personas, unlocks the potential for highly attuned marketing personalization, product/service development and increased sales through persona based marketing.
Our in-depth Inbound Marketing Persona Development eBook will teach you about:
- The history of persona development
- The impact of persona marketing
- The data required to build your own personas
- The process of using qualitative data for persona development
- The questions you need to ask in order to develop your buyer personas
Our free Marketing Persona eBook will help you make smarter business decisions and become more in tune with your customers. Download it today and apply its recommendations for immediate impact.